Business advertising is a marketing practice of organisations or individuals. It enables them to promote their products or services straight to other businesses or organisations who currently resell them, or use them as part of their particular selling method, or even use them as an instrument to support their existing sales endeavors. Thus also, it is a very important way to market firm and increase earnings. A well-designed marketing strategy go a long way to make your items, services and business more profitable.

Business marketing includes the study of buyer behaviour. It is found that the business advertising strategy that expectations a specific group of consumers is far more effective than one that is applicable to a larger segment for the population. As a result, for instance, a business marketing strategy that targets little families, proven businesses and professionals may have a far greater potential for being successful over a similar strategy targeting heart aged students, retired people and teenagers. Similarly, it is far better to advertise items directly to a targeted client group instead of to an complete population. Direct marketing also increases a businesses capability to track the success of a particular plan by gauging the response rate to its adverts.

Businesses may use both mass media and immediate marketing to promote their enterprise and its product or service. The main big difference between the two is that even though mass media is likely to appeal into a broad visitors by recording the attention of its goal market instantly, direct marketing targets a more certain niche of consumers. Yet regardless of the kind of media employed, business advertising always entails the study of customer behaviour.